The Roasters Pack News

Win the May Issue of the Roasters Pack! #CoffeeTime

Sharing is caring. We have a package of freshly roasted coffee from artisan roasters around Canada and we'd love to give it to one of you folks reading this!

How can you win?

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What is "the Bloom" and why should you care?

If you watched one of our recent videos on how to make coffee in the Hario V60 by Gabriel de Carvalho Dias from Carvalho Coffee, you would have heard him remark this about a coffee bloom:


“It’s so beautiful to see this”

This is the specific bloom he was referring to was this:

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Where did the word “Coffee” come from?

The history of the coffee plant itself is pretty wild as it meandered its way across the world – from East Africa to the Middle East to Europe and further on to the Americas & Asias. The etymology of the English word Coffee showcases a bit of that journey, which we thought was incredibly interesting. Check out this graphic below:


“Wine of the Bean” is beautiful. Interestingly enough, some beans have wine like tastes & tendencies, which perhaps shines a light into the characteristics of what the individual who coined the term was drinking?

March 21, 2014


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What has everyone been saying about The Roasters Pack?

It's been just over 3 weeks since we went live at The Roasters Pack and the last 21 days have been absolutely amazing. The response has been fantastic and it's only motivated us to continue to raise the bar for coffee lovers. We're not one to toot our own horn, so what exactly has everyone else been saying about The Roasters Pack? 

  • BlogTO said that The Roasters Pack is "the subscription club for coffee geeks".
  • Food blogger, Jess of WhereJessAte says "let them do the heavy lifting and every month you’ll be sent a sample of coffee beans you’d never otherwise try."
  • Andrew Youderian says on his podcast that "It's really great coffee, I can vouch first hand it's really great quality coffee, I was drinking it this morning, thoroughly enjoyed it. But what's really cool about them is they provide the stories of those independent roasters... so you can get a sense of where that coffee is coming from"
  • Meshell in your City writes "I love being introduced to things that are completely new to me, so in that sense The Roasters Pack is perfect."

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If the Roasts were Songs... (March Edition)

We recently mailed out the March Issue of the Roasters Pack, which featured Diesel House, Carvalho Coffee & Bean North Coffee. Each one of the roasts had diverse flavors and unique taste characteristics.

So unique that it got us thinking... if these roasts were songs, which songs would they be? Yes, we’re about to compare coffee to music. It surprisingly took us a fair amount of time to decide since we’re music junkies and we had to find the absolute, utmost, correct tune. It was a very scientific process and we have the results below.

Let’s start with the Bean North Ethiopian Sidama. This bean has dark cherry and strawberry flavors that are at the forefront of the profile. It’s a very sweet brew. If it were a song, it would probably be this track by The Most Serene Republic that, just like the brew, has a structured complexity to it.


We featured the Carvalho Coffee Medium Dark roast in our March issue, which is a deep and complex coffee. The more you drink it the more you realize that there’s a lot there. Like this song by Rodrigo Y Gabriela - the more you consume it, the more it grows on you:


The final coffee that was featured was the Diesel House “Three in the Tree”. This is an earthy nutty coffee with a close connection to bonfires and lakeside patios. The folksy, down-to-earth song 'Always' by Junip reminds us of a peaceful moment of reflection before a full day.


For those of you who were lucky enough to get involved with the March Issue, what tracks would you say best represent the roasts? Do you agree with our musical assessment? It was a pretty fun process for us, so give it a shot and share your thoughts!

How to Brew a Great cup of Coffee

Gabriel de Carvalho Dias owns a farm in Brazil and is the head roaster at Carvalho Coffee in Oakville, Ontario. His coffee has won awards at the Cup of Excellence and in this article, he shows us how to brew a great cup of coffee.

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Thank you!

Today we launched The Roasters Pack and opened our digital doors to you!

We really think that we have great product and we're happy to have made it this far so we can share new tastes and experiences with you. These past months have very exciting and we can't wait to see what the next year holds.

Suneal and I want to thank our family and friends who have supported us in everything we do. We also want to thank all the independent roasters who have taught us so much in such a short amount of time. We're truly humbled by this experience and from that we have found the drive to continue on a path to coffee excellence.

Expect some great original content in the near future, including a beautiful video on how to really brew an amazing cup of coffee. It's surprisingly simple! 

Also expect some world class roasts. We love these coffees and we have no doubt in our mind that March 2014 will be an incredible start for all our subscribers.

February 17, 2014


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