The Roasters Pack News

If the Roasts were Songs... (March Edition)

We recently mailed out the March Issue of the Roasters Pack, which featured Diesel House, Carvalho Coffee & Bean North Coffee. Each one of the roasts had diverse flavors and unique taste characteristics.

So unique that it got us thinking... if these roasts were songs, which songs would they be? Yes, we’re about to compare coffee to music. It surprisingly took us a fair amount of time to decide since we’re music junkies and we had to find the absolute, utmost, correct tune. It was a very scientific process and we have the results below.

Let’s start with the Bean North Ethiopian Sidama. This bean has dark cherry and strawberry flavors that are at the forefront of the profile. It’s a very sweet brew. If it were a song, it would probably be this track by The Most Serene Republic that, just like the brew, has a structured complexity to it.


We featured the Carvalho Coffee Medium Dark roast in our March issue, which is a deep and complex coffee. The more you drink it the more you realize that there’s a lot there. Like this song by Rodrigo Y Gabriela - the more you consume it, the more it grows on you:


The final coffee that was featured was the Diesel House “Three in the Tree”. This is an earthy nutty coffee with a close connection to bonfires and lakeside patios. The folksy, down-to-earth song 'Always' by Junip reminds us of a peaceful moment of reflection before a full day.


For those of you who were lucky enough to get involved with the March Issue, what tracks would you say best represent the roasts? Do you agree with our musical assessment? It was a pretty fun process for us, so give it a shot and share your thoughts!

How to Brew a Great cup of Coffee

Gabriel de Carvalho Dias owns a farm in Brazil and is the head roaster at Carvalho Coffee in Oakville, Ontario. His coffee has won awards at the Cup of Excellence and in this article, he shows us how to brew a great cup of coffee.

Continue Reading >

February 17, 2014


Updates ›

Thank you!

Today we launched The Roasters Pack and opened our digital doors to you!

We really think that we have great product and we're happy to have made it this far so we can share new tastes and experiences with you. These past months have very exciting and we can't wait to see what the next year holds.

Suneal and I want to thank our family and friends who have supported us in everything we do. We also want to thank all the independent roasters who have taught us so much in such a short amount of time. We're truly humbled by this experience and from that we have found the drive to continue on a path to coffee excellence.

Expect some great original content in the near future, including a beautiful video on how to really brew an amazing cup of coffee. It's surprisingly simple! 

Also expect some world class roasts. We love these coffees and we have no doubt in our mind that March 2014 will be an incredible start for all our subscribers.

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