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Here at The Roasters Pack, our goal is to take you on a coffee adventure. Think of us as your tour guide through the delicious world of specialty coffee and craft roasters.
Back in late 2013, I (Suneal) tasted a cup of specialty coffee. It was… spectacular.
“What’s the heck is up with this cup? Why does it taste… so good?!”
It definitely sparked some intrigue (it was an Ethiopian Natural, of course - if you know, you know).
But my main challenge with coffee?
I wanted to try new coffees, but it wasn’t easy or convenient to get my hands on specialty coffee.
I wanted to learn more about coffee. But... there wasn’t an easy way to do that either.
So, I reached out to my good pal Adam and we met up for a coffee in Kitchener-Waterloo. I shared with him the idea for a coffee discovery project… and he was into it!
That day, we sketched out some logo ideas and started working on the concept, and landed on the name.
After eight years here we are! Thousands of bags of coffee packed and labeled and shared with people all around Canada and the world.
Every month, we worked to make the experience better. We got some press! We made more tweaks. We learned about the challenges with coffee sourcing equitably. We met some of you at different coffee events. We hired incredible people (See the team below)! Our team has grown, but every day our main goal stays the same:
We want to be your coffee tour guide. Think of us like your nerdy coffee friend.
We do have a few other goals though, like growing specialty coffee, breaking down coffee education barriers, and also… making coffee simple. But we’ll talk more about that below. First, let us introduce you to the team!
The Co-Founder of The Roasters Pack. Loves light, fruity, funky coffees, making fun coffee experiences and is a professional amateur cupper (as seen in this pic).
The Co-Founder of The Roasters Pack. Loves cortados, cookies, and chocolate.
The Head of Content, (including this very About Us page). Loves choco-bomb coffees and a good Americano with a splash of oat milk. Special consideration given to extra-fruity espressos.
Our Operations Lead at The Roasters Pack who ensures every pack gets sent out without a sweat. Loves Ethiopian and Kenyan coffees that have a nice dose of fruity acidity.
Our production assistant and customer service extraordinaire. Loves any coffee with a tea-like body.
Our powerful production assistant who can crush packing 500 boxes in an afternoon without breaking a sweat. Loves light-medium roast coffees with fruity profiles.
Leaderboard Coffee is a coffee game: Taste 10 coffees blind. Answer questions for up to a score of 100 points. 20 make it on the Leaderboard. First place wins prizes and all the glory.
A collaboration with Culture Coffee Project, our goal is to educate enthusiasts, challenge professionals, and bring the community together through coffee.
Our mission with This Coffee Co. is to grow specialty coffee.
We’re bringing interesting, exclusive lots of coffee to specialty coffee nerds. Supporting producers who are moving to specialty, or trying something new or innovative.
We’re also bringing higher grade, specialty coffees to the grocery aisle, cafes, and restaurants. Consistent, straightforward, easy to understand, and super delicious coffees.
Matchmaker Coffee is coffee that you know you’re going to love.
Take our six coffee blind taste test and your personal coffee-matchmaker will make sure you get a coffee you’ll be loving with each sip. Personalized to your tastes, just the way you like it.
Independent cafes are one of the most important parts of the coffee ecosystem. However, it’s not easy to run a cafe.
Rely on us to bring quality, interesting products at an affordable price to your cafe or restaurant. Our goal is to help make your business more sustainable and easier - so let’s increase your margin while bringing a better experience to your customers. Our first product? Alternative milk.
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